London, England – Vision Gain Global has released a new report that calculates the world market for automotive tires will reach $198.78 billion in 2015 and the market is a dynamic and fast changing business. The automotive tires market can broadly be divided into two divisions -original equipment tires fitted by the vehicle manufacturer at the factory and the replacement aftermarket. Tires fitted as original equipment naturally follow the global automotive business and the cyclical nature of this business. As new segments of vehicle become more popular new variations of tires are needed and this is one of the drivers of innovation. As vehicles such as sport utility vehicles and hybrid electric vehicles have gained in popularity each needs a slightly different tire with a different balance of performance characteristics. China has been the largest consumer of passenger cars in the world and therefore this market has become of critical importance for all tire manufacturers. In addition, China is now the world’s largest producer of tires both to supply this home market and for export.